Tired of high abandonment rates on your site? Then try to make it more user-friendly by boosting its performance. Why do you need that? It is estimated that even one extra second in page loading can cost minus 7% of conversion rates. These tips will help you to speed the web-site up.
Choose a Suitable Web Hosting Provider
Reliable and effective web hosting is an essential condition of web-site success. Indeed, the importance of web hosting provider can’t be overestimated. Search for a company that will provide both a suitable web-hosting solution and 24/7 customer support. This way, you will always have enough resources and high-quality tech support.
Optimize Images
This is another crucial step. Heavy high-resolution images slow down page loading, which affects performance. If you have a lot of images on your web-site, it’s high time to optimize them. Resize them to fit the pages correctly, save in proper formats and use compression without loss of quality. There are a lot of various tools for that.
Use Browser Caching
If you don’t use cache, consider this option. Browser caching improves loading speed of pages helping to transfer data quicker.
Activate File Compression
Gzip compression helps to cut on file size and accelerate delivery of web-site content. If your server is not configured to deliver gzipped objects, that may affect speed. Compression helps to decrease page size by up to 30%. Thanks to that, the speed of web-site may be increased greatly. Gzip compression is simple and supported by most servers and browsers.
Opt for mobile optimization
Optimize your web-sites for smartphones and tablets, because up to 50% of your users can access the pages via mobile devices. If your online business is not optimized for mobile delivery, you can lose about half of potential revenue possibilities.
Use a Content Delivery Network
If your customers are spread around the world, or at least over several regions, CDN will be a great option. It has edge servers placed in different geographical locations which reduces the distance between the end user and the PoP (point of presence). No matter where a user is located, he will always enjoy excellent performance.
There are different methods of web-site optimization – use whatever pleases you. Dedicated a bit of your time to image optimization, file compression and other features and you will see that web-site performance improves as well as conversion rates.
Origin: https://www.inxy.com/blog/improve-conversion-rate-with-our-site-performance-tips
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